Story behind "The Chocolate Boutique"


Chander created his first wave of publicity by sending a free sample with flowers to people in the neighbourhood. He also coaxed curious passers-by to come into the shop and try some chocolate without paying for it. "I borrowed the idea from Joanne Harris' book Chocolat," confesses Chander.

Initially, people thought it was crazy to open a chocolate boutique in a middle-class area that houses some of the city's best Bengali sweet shops. But Chander, who has learnt to talk chocolates for hours, proved them wrong. "We wanted to cater to middle-level professionals who aspire to live in style, bringing home chocolates and liqueur from foreign holidays," he says

Source:
Article in Harmony Magazine, November, 2005
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